Why bigger isn’t always better in recruitment – The case for niche job boards

10/02/2025


Photo by Ian Schneider on Unsplash

In a world where online job boards boast millions of users and thousands of vacancies, it’s easy to assume that bigger equals better. But when it comes to recruitment in the Welsh housing sector, that logic doesn’t always hold.

Large job boards promise reach, but what they don’t always deliver is relevance. A recent study found that 42% of employers receive an overwhelming number of unqualified applications when using generic online recruitment platforms. That means hours wasted sifting through CVs that don’t match the job—frustrating for employers and disappointing for job seekers.

The pitfalls of mass recruitment

In the housing sector, recruitment isn’t just about filling a vacancy—it’s about finding people who are passionate about creating thriving communities. Large job boards cast the net wide, often attracting candidates with little or no housing experience. For a sector where knowledge of housing policy, tenant engagement and community development is crucial, this approach simply doesn’t work.

Why niche recruitment works

This is where Housing Jobs Wales comes in. Developed in partnership with Community Housing Cymru, the platform is tailored to the needs of Welsh housing associations, community landlords and housing-focused charities.

  • Targeted reach – Job seekers visiting Housing Jobs Wales aren’t just looking for any job; they want a role in housing. Many come from the housing sector, while others bring transferable skills from the voluntary and community sectors, making them highly engaged and mission-driven candidates.
  • Quality over quantity – Instead of receiving hundreds of irrelevant CVs, you’ll get applications from people with the right experience and motivation to contribute meaningfully to your organisation.
  • Welsh language advantage – Need to advertise a role bilingually? We’ll list it in Welsh and English at no extra cost if you provide the translation. Plus, our site is optimised for Welsh language job searches, ensuring your vacancies reach the right audience.

Recruitment made easy

We know your time is valuable. That’s why we handle everything for you—just send us the job advert or the link to your vacancy, and we’ll do the rest.

No extra admin
No unnecessary filtering
Just great candidates, ready to make a difference

If you’re looking for a smarter way to recruit, we’d love to chat. Contact us at admin@housingjobs.wales or call 07375 594886—because in recruitment, bigger isn’t always better, but the right fit always is.

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